Meta Ads for Bathroom Furniture

Project Description

I revitalized a stagnant bathroom furniture account by consolidating fragmented structures to exit the learning phase faster and implementing a testing system tailored to the Andromeda algorithm. By cutting non-converting traffic spend and optimizing 100% for purchases using high-value customer signals, I achieved a 1325% ROAS. This strategy generated €53k in revenue from a €4k spend while significantly increasing creative diversity.

The Goal

The main hurdle was researching new, profitable territories to unlock additional budget without compromising the existing ROI floor. We needed to identify where the product would have the highest demand and how to maintain efficiency in highly competitive international markets.

The Challenge

The main hurdle was a "stale" account structure that failed to give the Andromeda (Meta) algorithm enough signal density. The client struggled to find creative "hooks" that resonated, and the account was trapped in a perpetual "Learning Phase" due to fragmented ad sets and non-converting traffic spend.

The Result

Exceptional ROAS: Achieved a massive 1325% ROAS, effectively turning the stagnant period into a record-breaking revenue window.
Revenue Growth: Generated €53,000 in conversion value from a highly efficient €4,000 spend.
Algorithmic Stability: The consolidated structure ensured stable, predictable performance that continued to scale even after the initial "stagnant" period ended.