Google Ads for Business Loans

Project Description

I delivered a 142% ROAS for a zero-margin online education product by consolidating a bloated account structure, reducing campaign volume by 3x. By eliminating internal campaign cannibalization and optimizing for regional nuances, I scaled student enrollment to €127k in revenue from an $89k spend. This strategic streamlining ensured a positive ROI on high-volume acquisition for a low-margin catalog.

The Goal

The primary objective was to maintain a positive return on ad investment (minimum >100% ROAS) for a zero-margin online course product. This required extreme efficiency to ensure that the client’s high-volume student acquisition remained profitable even with razor-thin margins.

The Challenge

The project faced two main operational hurdles:
Account Bloat: The account was burdened with an excessive number of fragmented campaigns, which diluted the algorithm's learning potential and made management inefficient.
Regional Complexity: We had to navigate significant regional educational nuances and varying purchase behaviors across different global markets to ensure messaging remained relevant.

The Result

Successfully maintained a 142.25% ROAS, ensuring the zero-margin product remained a viable long-term investment.
Revenue at Scale: Generated €127k in total conversion value from a $89k monthly spend.
Efficiency Gains: The reduction in account complexity led to more stable, predictable lead flow and significantly lower management overhead.