Google Ads for Auto Maintenance Store

Project Description

I delivered a 200% YoY revenue increase for a major tyre & auto service chain by migrating to Smart Bidding and engineering a custom product feed for DSA campaigns - overcoming regional Shopping Ad limitations. By combining In-Market audience targeting with high-impact video remarketing, I achieved a 569.6% ROAS, generating €61.3k in revenue from a €10.8k spend during the peak seasonal window.

The Goal

The objective was to shatter previous revenue records during the high-demand spring tyre change season. The strategy focused on capturing maximum market share for both tyre sales and automotive maintenance services.

The Challenge

The main hurdle was achieving massive scale in a market where standard Shopping Ads were unavailable. We had to find a technical workaround to give products visual prominence and automate reach without the traditional "Shopping" infrastructure.

The Result

Revenue Growth: Delivered a massive 200% increase in revenue compared to the previous year’s peak season.
Performance Efficiency: Achieved a 569.6% ROAS, generating €61.3k in conversion value from a €10.8k spend.
Market Dominance: Successfully unlocked automated exposure to high-converting audiences that were previously inaccessible through standard search methods. Also, helped the client to implement a shopping ads workaround - DSA feed campaigns.