Google Ads for Auto Dealer

Project Description

I optimized a car dealership's Google Ads by navigating strict geographic competitor agreements. By consolidating search campaigns and implementing PMax with refined negative lists and placement exclusions, I enhanced AI performance. I focused traffic solely on high-converting pages by disabling Final URL expansion. These optimizations slashed lead costs from €110 to €80, achieving a stable CPL of €73.34 on a €23.5k monthly spend with 320+ leads.

The Goal

The objective was to generate a consistent stream of high-intent leads for a local car dealership while maximizing budget efficiency in a highly competitive regional market.

The Challenge

We had to navigate complex location targeting restrictions dictated by manufacturer and competitor agreements. These limitations prevented broad radius targeting, requiring a surgical approach to reach potential buyers without encroaching on restricted territories or wasting spend on ineligible regions.

The Result

CPL Reduction: Successfully slashed lead acquisition costs from €110 down to €80.
Stability: Achieved a highly efficient CPL of €73.34 on a total spend of €23.5k.
Volume: Consistently delivered 320+ high-quality leads per month, maintaining the sales floor's momentum despite geographic limitations.